Directed and produced a polished 30-second CTV commercial and 15-second OLV spot for Pure Silk, promoting product benefits across beauty and personal care channels. Oversaw the full creative workflow including concept development, messaging, storyboarding, motion design, VO production, and final mastering.

• Create a 30s CTV commercial and a 15s OLV performance-driven variation.

• Design motion graphics, transitions, product reveals, and promotional callouts.

• Produce VO scripting, direction, and post-processing.

• Deliver final assets in MP4 format at 1080p, 29.97 FPS.

Pure Silk required modern, clean, elegant motion creative that captured brand softness, smoothness, and feminine energy. The commercial needed to balance lifestyle cues with product-focused selling points across CTV and digital placements.

1. Concept & Messaging Development

Built the narrative and message hierarchy for both the CTV and OLV versions, emphasizing product feel, quality, and retail availability.

2. Storyboarding & Visual Direction

Created storyboards defining pacing, movement, lighting style, and typography moments.

3. Motion Design Execution

Animated product-driven sequences, designed transitions, and crafted a cohesive brand flow matching Pure Silk’s visual identity.

4. VO Production

Hired, directed, and mastered a professional voiceover performance for both the 30-second and 15-second cuts.

5. Final Delivery

Delivered polished 1080p commercial files optimized for CTV + digital media platforms.