About

Creative Director with 10+ years of experience leading brand systems, campaign development, and cross-disciplinary creative teams for national brands and mission-driven organizations. Known for building high-performing design workflows, developing compelling brand narratives, and delivering multi-channel campaigns across CTV, OLV, social, and digital display. Proven ability to direct teams, pitch and win major client contracts, streamline production processes, and produce work that drives measurable engagement and business growth.

What I Do

I collaborate with brands to elevate their story, revitalize their image & design their experiences.

  • Design Strategy, Discovery & Research, User Experience, Brand Strategy & Architecture, Positioning, Content Strategy, Marketing Campaigns, & Data Analysis.

  • Brand Development, Identity Systems, Style Guides, Packaging Design, Print & Digital, Environmental Design, Iconography, & Communication Design.

  • Web Development, Information Architecture, UX/UI, Prototypes, Content Management, App Development, SEO, & Marketing.

  • Film & Video Production, Copy Writing, Storyboarding, Illustration, Post Production & VFX, AR & VR, Audio Production, Animation & Motion

My Approach

Illustration of a woman standing next to a laptop with a plant in the background. The image includes the words "Connected Storytelling" and "The Brand" surrounded by icons representing digital media, analytics, social media, marketing, and technology.

Branding is being the story your identity needs to convey. With a process-driven formula, I discover, define, develop, and deliver that message to where it matters most which has helped some of the world’s largest brands with innovative marketing solutions and user experiences.

Branding is culture! It’s the feeling we get after interacting with an experience.

Traditional designers create as much content as possible across all platforms without a clear strategy. Oftentimes, this is done without a unifying concept, proving to be ineffective, scattered, and potentially damaging to the brand.

My approach is different. By starting with the end in mind, I craft a story map guiding your users through a unique journey across multiple platforms. Each step in this map tells a piece of the story, but when brought together, the end result is what I call Connected Storytelling.