Designed and produced a testimonial-driven animated display ad system for Cold-EEZE across CTV, OLV, and digital placements. Delivered one core animated template and five promotional variations featuring retailer availability.

• Build a performance-focused animated display ad system.

• Create a unified design with headline, subhead, product logo, CTA, and retailer logos.

• Deliver assets in HTML and MP4 for all required ad sizes (six formats).

• Ensure visual consistency across testimonial content and retail messaging.

Cold-EEZE relies heavily on testimonial reassurance and shopper trust, especially during peak cold season. The animated display assets needed to blend credibility with quick-read promotional messaging across small-format placements.

1. Template Design & Animation

Produced a master animated display template emphasizing product packaging, testimonial quotes, and retailer availability.

2. Promo Variations

Built five retailer-tailored promo versions using the established template, ensuring consistent flow and brand integrity.

3. Responsive Scaling

Adapted all ads to six required sizes, optimizing typography, spacing, and animation timing for small-scale readability.

4. Delivery

Provided final assets in HTML5 + MP4 formats ready for CTV, OLV, and display networks.