Created a comprehensive suite of Contac digital advertising assets, including an animated display template system, retailer-focused promo variations, and a fully edited 30-second spot combining two 15-second commercials (Day/Night & Cough/Congestion). Delivered cross-format assets for CTV, OLV, and display channels.

• Build an animated display ad template and five promotional variants for retailer placements.

• Create consistent messaging assets: headline, subhead, product logo, CTA, retailer logos.

• Deliver all ads in HTML and MP4 formats across six required sizes.

• Edit and merge two different 15-second video spots into one cohesive 30-second commercial with a branded pop-up banner.

Contac needed a scalable campaign system that tied together symptom-relief messaging with retailer promotion. Their multi-symptom positioning demanded clarity, structure, and quick consumer recognition across platforms. The deliverables needed to function in a variety of placements, from small mobile banners to widescreen CTV environments.

1. Modular Template Design

Created a flexible animated template that allowed fast adaptation into multiple promotional variations.

2. Animation & Display Variants

Produced five retailer-focused display promos, adapting messaging and visual hierarchy for each required size.

3. Video Editing (Day/Night + Cough/Congestion)

Merged two conceptually distinct 15-second spots into a clean and cohesive 30-second commercial.
Added a visually consistent pop-up banner promoting retail availability.

4. Final Delivery

Provided all assets in MP4 + HTML formats, optimized for multi-platform distribution.