Oversaw the creative direction for Operation Light Shine, a national nonprofit combating human trafficking and child exploitation. Built digital campaigns, merchandise launches, brand narratives, and storytelling frameworks that strengthened awareness, engagement, and donor partnerships. Directed visual communication across all channels to ensure cohesive, mission-driven creative.

• Directed multi-channel creative for social media, email marketing, strategic campaigns, and ad placement.

• Led visual branding for national collaborations (including 9 Line Apparel).

• Crafted messaging and visuals for large-scale fundraising initiatives.

• Designed scalable creative systems and templates used for public updates, task force announcements, and ongoing mission communication.

• Built streamlined internal communication and asset-tracking workflows to support operational efficiency.

Operation Light Shine partners with law enforcement and specialized task forces to rescue exploited children and dismantle trafficking networks. Their nationwide presence requires a strong, credible visual identity capable of delivering serious, urgent, and instantly recognizable communication.

1. Brand Alignment & Messaging Development

Collaborated with leadership to refine OLS’s tone, messaging pillars, color systems, and visual direction. Established guidelines to unify communication across departments and platforms.

2. Multi-Channel Creative Campaigns

Designed high-impact assets for:

• Social media (reels, carousels, awareness campaigns)

• Email marketing (fundraising, announcements, partnerships)

• Print collateral (event brochures, signage, donor communication)

• Task force communication templates and announcement systems

3. Motion & Storytelling

Produced and edited animations and mission-driven videos documenting OLS’s work. Developed repeatable reel templates to accelerate content production while maintaining consistency.

4. Systems & Templates

Created scalable brand systems that enabled OLS to streamline communication. Delivered repeatable arrest-announcement templates for the INTERCEPT Task Force, modular carousel layouts, and standardized announcement formats.

5. Launch & Collaboration Creative

Directed creative for national collaborations, delivering complete campaign suites across digital, social, and print. Ensured cohesive messaging and strong brand presence throughout the launch cycle.

Creative Impact

Served as the creative engine behind OLS’s campaigns and public-facing content, shaping how the organization communicates its mission to supporters, donors, agencies, and the general public. Developed a unified brand experience that elevated credibility, expanded reach, and strengthened donor engagement.