By cupping the identity into a colorfully wild experience, the branding contains organic and fluid-like elements and patterning that compliment the ingredients of the product, supporting the idea of targeting the health-conscious consumer.

Building a brand from a recipe that smiles back at you and revitalizes your image.

Our mission is to inspire people to indulge in self-love.

To make self-care easily attainable through all-natural, plant-based wellness that’s fun, carefree, and simple to understand – all while encouraging people everywhere to take care of the environment in the same way it takes care of us.

We looked to the most common nuisance animal encountered:The Raccoon.

We took an illustrative approach to the design through a grunge-inspired perspective in order to capture the true essence of a nuisance animal. Taking into consideration the word “trapper” in the brand name, we decided to contain the animal illustration within a typeset lockup as if it were being captured and trapped underneath the words.

By cupping the identity into a colorfully wild experience, the branding contains organic and fluid-like elements and patterning that complement the product's ingredients, supporting the idea of targeting the health-conscious consumer. With this fresh look, the brand’s overall design and packaging systems dramatically set them apart from the competitive neighbors placed next to them on the shelves. We looked for positivity in the development phase of our production, and we found that by utilizing the underlying cup as a smile brought us absolute joy. And what better way to represent the brand than a smile to the customer? This approach leads with trust, positivity, overall good vibes, and a WILDLY FRESH feeling!