Produced a full CTV + digital media end-card commercial for Barbasol, delivering a complete 30-second spot designed for Walmart retail promotion. Led the project from concept to final deliverable, including storyboarding, messaging development, motion design, visual direction, voiceover production, and final editing. The result was a clean, high-impact motion ad with a 15-second selling-focused end card optimized for digital and connected TV placements.

• Develop and direct a 15-second end-card display ad promoting Barbasol shaving products for Walmart.

• Script and structure the core messaging, ensuring fast, clear, performance-centric communication.

• Storyboard the commercial and creative direct all visual and motion elements.

• Hire and direct a professional voiceover artist, including mastering and timing.

• Complete full video editing, motion graphics, and final delivery for CTV distribution.

• Deliver a fully mastered 30-second MP4 spot in 1080p at 29.97 FPS.

Barbasol sought a modern, motion-driven advertisement suitable for Connected TV and digital display channels. The goal was to blend Barbasol’s heritage identity with a clean, contemporary promotional format tailored for Walmart shoppers. The final ad needed to be simple, bold, fast-paced, and instantly recognizable, while converting a century-old brand presence into a performance-oriented retail message.

1. Concept & Messaging Development

Strategized the commercial structure, messaging hierarchy, and value proposition. Established the tone, pacing, and narrative arc for a 30-second CTV format with a 15-second retail-focused end card.

2. Storyboarding & Creative Direction

Created detailed storyboards mapping out product shots, movement, typography moments, transitions, and timing. Defined the overall visual language: clean, bold, masculine, and brand-driven.

3. Motion Design & Visual Production

Designed product compositions, typography layouts, animated transitions, and performance-focused callouts. Built the full motion sequence around brand consistency and fast consumer recognition.

4. Voiceover Direction & Audio Mastering

Hired and directed a professional VO actor, providing script guidance, pacing notes, and delivery direction. Mastered and synced the VO to match the final timeline and emotional rhythm of the piece.

5. Editing & Final Delivery

Performed complete assembly editing, color adjustment, audio mastering, and export optimization.
Delivered:

• 30-second final commercial (MP4, 1080p, 29.97 FPS)

• 15-second end-card ad for digital placements

• All assets aligned to Barbasol + Walmart requirements

Creative Impact

This project modernized Barbasol’s visual presence in CTV and digital media, providing a clean, engaging, performance-oriented motion asset that strengthened retail promotion at Walmart. The commercial blended strong brand identity with sales-driven messaging, delivering a polished and professional result across channels.