Fifty Elevn has worked closely with ARRA networks to develop an overall brand strategy, visual identity, and tone of voice that adequately represents the revolutionary tech startup as being the next great leap for mankind with connecting the unconnected.

To create a brand identity system that embraces ARRA’s mission to bring connectivity to the world.

Where fiber ends, ARRA begins. We connect the unconnected.

ARRA networks is a Software and Hardware solution to the last mile infrastructure problem. Their decentralized last-mile infrastructure incorporates a plug and play platform that dramatically reduces the cost of delivering broadband to new areas. This is a complete solution with built-in billing, automated network management, and regulatory compliance.

We created a brand identity system that embraces ARRA’s mission to bring connectivity to the world. Focusing on the routing system hardware, we took inspiration from its hexagonal shape and formed a trio representing unity and expansion. The centralized red-to-orange gradient supports the mark's radial growth concept. The typeface in the logo is a custom play on the bold letterforms that bridge the A through the R and the R through the A paired with its light style in the word networks for contrast. The color palette breathes in technology and exhales future advancement from orange blaze, blue ryb, and resolution blue, to dark orchid.

Website UI/UX Design

The sleek, elegant simplicity of the identity carries through the brand expression in the website. The digital application has a thoughtful, intuitive interface that allows users to understand the story, services, and products easily. These creative elements support the brand’s narrative by introducing eye-catching elemental accents across the layouts of all the content that is being presented. Our conceptual direction was to create a modernistic, fresh, and colorful system to inspire everyone to interact with the brand.

Media Kit Presentation and a One Page Flyer development.

This media kit is an essential marketing tool for promotional and investment opportunities, raising awareness, showcasing work, and explaining the services ARRA networks provides with their product.